My first thought was to compare it to "Lancelot Link, Secret Chimp" [1] which was a slightly bizarre show in the 70's, mostly intended to be funny.

I didn't much like it then, and couldn't even watch a whole episode this year. In discussing it with a co-worker, he pointed out that some people find monkeys inherently funny, so they'd get a kick out of it.

[1] https://en.wikipedia.org/wiki/Lancelot_Link,_Secret_Chimp

    > What makes it funny