You can get the same from other kinds of USB-C docks, not just proprietary Microsoft. Griffin makes magnetic USB-C cable if that's what you are looking for and possibly other producers will start.
See https://images-na.ssl-images-amazon.com/images/I/61M0YzqUbOL...
I have a proprietary magnetic connector now and I don't have a dongle sticking out of the laptop.
>Please note that BreakSafe is for charging power only; data and video are not supported.
So you're paying $40 for a non-standard USB cable that'll confuse the hell out of less-technically-inclined users.
Also, non-Thunderbolt "USB-C" docks won't do anything that USB 3.0 A docks don't. I've seen people run Gbit Ethernet + HDMI out + HDD from a single USB 3.0 port with no problems.
Are the Griffin-style magnetic cables just crap?
It seems like a usability regression for no great reason.