When bank savings interest rates are low (1 - 2%), shares with dividend payouts of 7% and higher look attractive, especially from a stable company (like a national supermarket chain or a telecommunications near-monopoly). And some stocks have a progressive dividend, ie they pledge to increase their dividend payout per share each year. (So in my case, one of the shares I bought about 10 years ago now pays out the equivalent of an 18% return to me in dividends every year.) As the dividend payouts increase, people are prepared to pay more for the stock, so it pushes the share price. (So that 18% yield stock has since tripled in price, as many investors are happy to just take a 6% return instead.)
I'm in Australia, and the company is Wesfarmers (WES.AX), an Australian mining company that diversified into retail, bought the second-largest supermarket chain in Australia, and now 87% of their earnings comes from retail. I bought most of my shares at the very bottom when they did a capital raising at $13.50 (start of 2009). Today it pays $1.98 annual dividend per share. (Today's share price is $43.29).
I've obviously cherry-picked my best example ;) But I also got close with JB Hi-Fi (JBH.AX), bought them at $10.24 in 2012, today it pays $1.09 annual dividend per share (so yielding 10.6% on the price I bought at, and the share price today is $25.65).
I wrote more about my method in this HN comment a couple of years ago:
https://news.ycombinator.com/item?id=10904190
Basically I look for stocks that are yielding 6 - 8%, check for a pattern of steadily growing dividends, and make sure it isn't suddenly high-yield because it's about to go bankrupt or in a dying industry.
Hope that helps!
In a purely rational market, the value of a stock should be the present value of future dividends that share will pay out. Price fluctuations reflect investors' changing estimates of what that ultimate payout will be, based on how well the company is doing.
some investors like the guaranteed income. dividends are attractive in this regard, especially in a bear market.
some companies–like apple–just have too much money on hand so a dividend makes sense.
Buying the stock back when it's undervalued might be a better way to do it, though.
Then again all my shares are in an ISA so I don't pay tax on dividends