User segmentation was actually the original use case that prompted Pilosa's development! Segmenting hundreds of millions of users with tens of millions of potential attributes.
Looks like we were trying to solve the same problem (user segmentation), in the same industry (DMP), at the same time (2013-2016). LOL.
I'm the founder of a DMP too.
https://blog.slicingdice.com/why-we-built-slicingdice-1beffc...
I will email you guys.