One good example as of late is The Wave VR. http://thewavevr.com/

A crossover between game / social experience / musical fantasy. They have live shows once a week and have been gaining momentum within the VR community quite rapidly.

Important to remember we are quite literally still just beyond the one year mark since consumer VR devices hit the market. It will only get better.

I agree the Gear is not where VR is going in the future. You need full room-scale immersion to really "feel" like you are experiencing something truly new and exciting. 360 sports videos are NOT the future of VR.