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This is a problem that a lot of engineering types fall into. We as technical people think that the best technology will win, but that's not true. The best technology that the most people have heard of for the most reasonable price will win.

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I used to think the best product was key. Over the years I've realised I'd prefer a standard product with a brilliant distribution channel than a brilliant product with a standard distribution channel.

Obviously the goal is to develop both!

The best technology where "best" means it actually does something useful for people, rather than whatever we, engineering types, think it is.

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