If your child is dying and I have a medicine that can save him but my price is that you hand over your life's savings and become a slave in my salt mines for the rest of your life, and you do it because you don't want your kid to die, was it worth it? Or is there something else going on?

ISPs are a cartel protected by corrupt politicians. Let's sort that out before we start claiming that the free market is working and these services are priced appropriately and fairly.