That's the big problem Microsoft has with their hardware that Apple doesn't.
The obvious reason is because they are overpriced. And now they have made it even worse. This does not make much sense. Hopefully manufacturers like Asus can step up with even better quality Zenbooks and do not join this 'premium' binge.
It seems the 'premium manufacturers' see this as a non-elastic market and want to take the prices to around $2000. But is there enough differentiation in laptops beyond the screen and build quality to justify that premium. Everything else is off the shelf components and these dual core chips just don't seem to be worth this kind of money.
Even 'premium' phones are becoming dramatically more expensive with every refresh that are way out of sync with component prices.
But once you notice Windows 10 S, then the price is unusual. I bet the hardware team is disappointed by that decision for this machine. It doesn't make sense.
And free updates until 2018 doesn't help tbh.
Surface i5, 8/256 $1299, MBP $1499 or $1799 depending on the i5 processor.
Surface i7, 8/256 $1599, MBP $2099
Surface i7, 16/512 $2199, MBP $2499.
So not sure how you're saying this is on the expensive end.
The Surface uses 15W U-series, so they can only be compared with the 13" nTB, the other two use 28W and 45W with dGPU, they're in entirely different classes specs-wise.
> Surface i5, 8/256 $1299, MBP $1499 or $1799 depending on the i5 processor.
1799 is an i7, so no. And the MBP has a graphical edge (50~80% better graphical performances) as it gets an Iris 540 to the Surface's HD 620.
> Surface i7, 8/256 $1599, MBP $2099
1799 (nTB MBP with i7), Surface gets an Iris 640, the direct (and almost identical) successor to the 540.
> Surface i7, 16/512 $2199, MBP $2499.
2199 (nTB MBP with i7, 16GB RAM and 512GB SSD).
So the Surface is slightly lower-priced, at least at the low end, but with the caveat of flexibility: you can get a 16GB RAM or 512GB SSD nTB MBP for 1699, for the Surface it's 2199 or bust, and you can cut the i7 from any nTB configuration at almost no loss[0] to save $300.
[0] https://ark.intel.com/compare/91156,91169 the only difference is 400MHz base frequency, 300MHz maximum turbo
So it's a bit more expensive than the MBP if you care about normal things, or a bit less expensive if the i7 branding is for some reason deeply important to you and you don't care about the GPU. Either way, not great, really, because the 13" MBP is noted for its expensiveness, and generally expected to drop $200 or so soon.
Stop buying overpriced crap and start supporting companies that charge fair prices and maybe MS and Apple will release products that aren't 2-3x as pricey as the competition.
I said the price works for me because a 6 year old laptop still chugs along comfortably so the price gets amortized. I was not holding a measuring contest.
That sounds horrible...
By the time you add all that up, it's approximately the same pride as any other similar spec non-Apple/non-Microsoft/non-Dell Win home laptop.