TLDR;
'How do you make a million dollars in the coffee shop business?'
'It's easy, just start with ten'.
'It's easy, just start with ten'.
They seem to be experimenting with their offerings, which is either the proprietors satisfying their whims or searching for a winning formula.
Also I imagine they bought the land from Maria's Antiques so it'll take forever to recoup costs there (though I guess the land will just appreciate).
In any case I'm happy they're around. Sad that they changed their macaroon recipe.
The real question is how Area 151 in downtown Los altos possibly turns a profit. Is that one of Sergey's toys?
Start with a billion dollars and open 100 coffee shops.