"[..]If it’s plastered with pictures of white guys in flannel with beards, that’s a red flag. If the exec team is all white men who [...]"
Note that the end of the paragraph containing those two sentences is this: When you’re a small team and those are the cards you’re dealt, it’s harder to get around that. But you can always put a statement on this page explaining the fact you want to diversify your team and why. Another trick I’ve seen is having a clearly female silhouette saying “This could be you!”.
i.e., if you want to attract people that aren't white men, you need to show that you want to attract people that aren't white men, rather than showing signals that you are a bunch of white men looking for more white men.
It's a company though, I don't see how diversity is important. The goal is to make money and they should hire the best people that apply, unrelated to the color of their skin.
I work for a company which is very diverse and I like it, I just don't see how it matters as a company goal (assuming that having "only white men" works for them currently).
Sure, lots of people don't. And that's why they do the kind of things that the author talks about that signal "we're all like this here and we're looking for people just like us".
But, when you do that, you should be aware that that is exactly what you are signalling.
And that's OK, because these people are toxic.
say there's five companies attracting just men, and there's one company attracting both men and women, all six are competing for the men, but only one gets the best women
The second company might however have a really hard time hiring if it's limiting itself to a small subset of the hiring pool.
Maybe the most qualified people were all white men. Maybe hiring a woman or minority simply for the sake of having a woman or minority is just racist or sexist.
If a company was showing off that their engineers quit within their first week, would you consider that a justification against taking a job there?
There's information provided in promotional material lacking in women: the company isn't good at attracting and keeping women. If you're a woman then, it's reasonable to think that this might not be the right job.