Due to network effects and the 'discovery' problem, content on the Web will likely continue to need content silos and content aggregators to expand reach. This alone isn't a problem -- or maybe it is, depending on your point-of-view, but isn't equivalent to the issues raised in the parent post.
Equal access to pipes regardless of the nature of transmitted content -- net neutrality, or as you phrase, the libre aspect is a necessary prerequisite for mass-market and indie content to both have a chance to thrive -- and not just your home ISP's preferred partners.
I get what you're saying, but both of them matter: the point is to get the same playing field, and not sidestep it with either a lower or higher price -- either zero-rating, or by charging more for a broader range of access.