As a French expat in London, I find the British crazy in love with chilli. I'm unfortunately not, and it's a daily struggle when grocery shopping or eating out because it will rear its ugly spicy head everywhere you least expected it : from soup to confectionery, nothing seems off limits!
With a few notable exceptions, I liken the use of chilli in cuisine to gratuitous violence in movies : a lazy fix for bland meals that otherwise wouldn't stand on their own feet. A smokescreen of burnt tastebuds to hide behind. A pain that I'm aware (but can't understand why) many people enjoy inflicting unto themselves.
Sorry for the (slightly tongue in cheek) harsh words : I have an axe to grind with chilli ever since I walked into the confectionery aisle of my local supermarket for the first time, shortly after I moved here.
Naively looking for my standard French/Belgian fare of dark chocolate with roasted almonds, hazelnut, or rice, I found nothing of the sort. Instead, what they had on offer was perfectly good chocolate laced with Wasabi, of all things ! Wasabi ! And yes, you guessed it, chilli.
I suppose that's the same sinking feeling British expats in France experience the first time they hear French rock'n'roll / hip-hop on the radio.