The heuristics seem overly blunt. Clicking on "Entrepreneur", which is the most visible endpoint on the homepage right now, returns a listing of people who have "celebrity" in their twitter profile, with Demi Lovato and her 40m+ follower count at top. Maybe the "influencers" option does something more interesting? I don't know, I accidentally initiated another search by clicking somewhere on the page, then hit the back button a couple of times to land at a page that told me my "daily limit has reached".