It just so transparently doesn't work in that field it's hard to even take the proposal as in good faith, since it has to ignore newsmaking and routine behavior. Rather, it comes across as a self-righteous comment: we have ethical standards (even if we routinely don't adhere to them and do terrible things as a matter of course) so clearly those engineers would be better if they were more like us!
The sarcasm likely wasn't constructive, so I'll apologize for that.