Anecdotally, boarding speed is not my major complaint - failing to secure an aisle seat, however, is.
If Southwest covers your route, their fares are almost always going to be competitive with the lowest price. Where Southwest is not good is when you have longer flights (cross country) which will almost always entail stops and or changing planes. But it is great for short stuff like flying between OAK/LAX/SFO/PHX/LAS.