I understand why HN wants net neutrality: the majority here think that ISPs have undeserved control, and so the government needs to step in to ensure a level playing field. Still, if someone advocated "search engine neutrality", arguing that the govt should regulate Google's search results to ensure everyone had a fair chance, there would be uproar. Similarly, if someone argued for "platform neutrality", holding that every startup that offered some kind of API had to register with the gov't to ensure their services were equally available to all others, the insanity would be obvious.