I am a
very mediocre programmer and certainly not qualified to run a public company, but I think Yahoo could've been saved. Simply because it had a lot of capital (relative to startups) and with her there, the ability to attract and retain talent for a while. She had a couple years of runway. I would've tried:
- making a personalized/customizable search engine.
- making a browser, in hindsight maybe they could've worked with Brendan Eich on brave.
- structure like Google with subsidiaries (even if not formally) and have technology and entertainment as 2 businesses.
- really tighten up security on the tech side; damn.
Then see what works and iterate. Selling Alibaba and Yahoo Japan at the end of this; Yahoo basically had negative value.
IDK, selling to Verizon and then having your value slashd-- Twice, when multi hundred million accounts are breached and getting raked over the coals on valuation was a sad finish. To her credit; I like to believe the sale was poor because she wanted to keep going and didnt expect to have to firesale the firm, but I don't know. Obv. Yahoo wasn't "just her" but they were in a poor state so she probably had a lot of operational latitude. It's super rare; if it even ever has happened; that a company is so desperate but still so powerful-- that they give up that much control. Being a total outsider and having those resources and a canvas not blank, but so f*Ed that you can really try anything; that's once a decade maybe.