2. Your website shows testimonials first, then has a short banner, yadayada, then I have to watch a short video on how it works which is just a video of app in use. I'd love to know what it is first, then read testimonials, then see a demo.
3. Looking at your instagram and you should definitely hire a designer. Instagram is where your audience is and where you should be targeting with ads and growing your userbase.
4. Your "Chat" tab has some nice view numbers! That's great - maybe organise it a bit more? This could be a potential goldmine. Here's an idea. Take quotes from those essays, put them on a blank colored canvas and post on IG. Example:
"NYU is fucking amazing when you get here because it's free, interesting, the teachers are hella cool" and hashtag it with proper tags. You'll probably get some attention and when user arrives to your profile he should see what you are and how you can help him.
Also, kifler asked legit questions.