Perhaps the reason most of us don't experience the risks is because the nature of cyber warfare is more subtle than any other form of warfare in history. Social engineers prefer to be undetectable, that means they're doing it right.
Is what Facebook did[1] (does?) warfare? I sometimes like to dabble in hyperbolic alarmism, so I'm inclined to want to say yes.
Maybe it's a sign of progress that we now consider emotional manipulation "war". It's probably less harmful, by all accounts, than slaughtering each other.
1. https://www.theguardian.com/technology/2014/jun/29/facebook-...
Marshall McLuhan postulated back in the 1970 about the future of warfare:
>World War I a railway war of centralization and encirclement. World War II a radio war of decentralization concluded by the Bomb...
>World War III is a guerilla information war with no division between military and civilian participation