The price used to be higher for the press, I think it was $700-800 which I thought was ridiculous. I even made the point that they could replace the press with two books and someone standing on it. The wifi connectivity was dumb and you really have to be dumb to think that was useful. The drm and "checking" of the packets was a little more than an excuse to not squeeze anything more than their own packets.
But the juice itself is definitely something that is superior if you're into that juice. I heard a ton of celebrities love it, but you can't sustain a business with just celebrities. As with most things like this, I doubt they care as much about the press as the subscription to the juice packets. Personally I think they should embrace this and come up with a line of juice packets that are hand squeezable.