You pay them to talk to you, whatever their hourly rate is. Not a big secret.
Actually, thinking about it most of the reputation we had was in speaking to smaller owner-operated businesses where the owner or self-employed associates were free to speak to us and could gauge the benefit to themselves from doing so (our interviews were often on behalf of larger companies testing the market for product ideas, so they would get the satisfaction of providing feedback and even getting advance notice of what may be on offer)
anyway, what I'm saying is.. it can be difficult and time consuming to arrange that but it is possible to get somebody else to do the drudge work.