How does blocking ads that I'm not going to click screw anyone? Surely no one pays for their ads to just appear on a web page. If they do I think they're getting ripped off. Until I started hearing people talk about how scary targeted ads were I never even knew. I don't run ad block but I don't even notice the ads. I had to consciously look to see if they were targeted. I saw they were, said "oh, that's scary" and went back to my regular browsing. A result of growing up on public TV I guess.