Chip + Sign reduces 80% of classic fraud. Chip + PIN reduces ~98% (last I heard in 2016).
Someone I spoke to at capital one said that Visa/MS decided to do Chip+Sign in the US due to the increased support costs of forgotten PINs.
Someone I spoke to at capital one said that Visa/MS decided to do Chip+Sign in the US due to the increased support costs of forgotten PINs.
Maybe it's different here because debit cards are so common that we've been trained to remember our PINs. My bank even uses Chip & PIN as the first step for an in-person transaction at a teller.
Some banks do that here in the US as well, as do retailers. Those are both for debit card transactions, though.