The Snapchat guys didn't want to be Palmer Luckey'd. They got the cash and kept their reputation. That's quite the win.
Because that's where the users are. PC VR is going to be a very small niche in the larger AR/VR space.
Further more, this experience of population at large is not reflecting the actual experience of most of the population of the world that has little to no exposure to computers or internet.
But when designing for your kind in a vacuum you will encounter some success among your peers.
Understand that the human brain cannot deal with this for extended period of time without serious side effects and there's no VR outside of limited niche market such as learning to overcome phobias.
Tech democratization can be foreseen through the rate of adoption in porn (VCR, DVD, etc.), what's the trend for VR porn ?
Mobile gaming didn't stop console and PC gaming, why should VR be any different?
But this is how it works, either you build something in a pure me,me,me fashion aka you sell to the highest bidder, usually one of the giant tech that buys to preserve their own interest or push their agenda. Or youyou actually care about people, users, customers and are not ruled by money and you don't sell and deserve what you earn while maybe giving back value to people and the global world.
To me snapchat are the obvious winner here.