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"Steve Jobs [...] said his customers are quite happy buying music per-track. Yet just as with the iPhone SDK, where he initially did not want third party developers writing applications on it, he listened to the demands of the market."

Maybe he's just being deliberately misleading.

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I guess then he'd need a motive to be misleading. Off the top of my head I could see him doing it to enforce his love for surprise in his demos...any other ideas?

I don't know how I'd feel if he was being deliberately misleading. He is still a CEO of a large publicly traded company...and should be somewhat upfront about what they're up to. I mean to hide is one thing, but to deliberately mislead?

His motivation is just being himself... you could correctly predict every single project Apple is secretly working on and he would adamantly deny every one, then confirm them all 2 days later at MacWorld. That's just how he is.

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