Apple to offer unlimited free iTunes music to iPod/iPhone owners
macworld.co.uk
macworld.co.uk
I don't actually believe this enough, yet, to put it into practice, but it shocked me into thinking about it.
It is grossly inefficient for me to have to keep a physical copy of Star Wars around in my house just to prove that I bought the darned thing. It is grossly inefficient to have my own, personally recorded collection of every single Alton Brown Good Eats episode. These things are not rare: They are treasured by zillions of fans. They are unlikely to become rare in my lifetime. I have, or will soon get, all the bandwidth I need to download them on demand. The only reason I have to cart them from one apartment to the next is that our stupid copyright laws make it easy for their creators to jerk me around -- raising prices, charging me over and over again, editing the films to make them different from what I remember, taking the films off the market for ten years, inserting artificial roadblocks that make no sense in the high-bandwidth era (like physical DVDs from Netflix instead of digital downloads from Youtube HD) -- unless I buy a physical copy and make it my own.
I don't think that's going to last. Time is not on the side of that model. It's not as efficient and the people who still believe in it get older by the day.
Anyway, if this comes to pass I can imagine playlists being a hot commodity. Kind of little out-of-band time-shifted radio stations. Downloading will stop being "try before you buy" and will become, well, "just try this".
A plan like that would make me consider buying an iPod and putting up with the iTunes DRM.
Yet just as with the iPhone SDK, where he initially did not want third party developers writing applications on it, he listened to the demands of the market. Yeah, he's still being a little up tight about iPhone App registration...but I guess my point is the man makes an initial guess of what's best for the company, but then listens to the market in the end, as he should.
Exciting stuff though. I'm psyched.
Maybe he's just being deliberately misleading.
I don't know how I'd feel if he was being deliberately misleading. He is still a CEO of a large publicly traded company...and should be somewhat upfront about what they're up to. I mean to hide is one thing, but to deliberately mislead?
they pre-announced the iphone itself, but that was due to fcc issues. if they hadn't done that, the world would have known anyway, due to the paperwork they had to file.
Interesting dilemma. The labels will want to make it for some tracks only and make others be pay per track. Apple will probably want "all of the artist's tracks in iTunes". That could make an incentive for the labels to keep material out of iTunes.
My point being this model is well hashed out. It is really only a matter of time until Apple jumps on this. In terms of the hardware pricing, they'll probably set up some kind of a subscription service pricing model (as that is the existing model) and then derive pricing on hardware based on that, if they go that route. But subscription based is the simplest to market and understand.