In 2015 we only had the people to focus on one thing. We opted to focus on the downloadable product. This grew our revenue much faster than GitLab.com. We started to focus on .Com in 2016 but in hindsight not aggressive enough. Now it is one of our top three priorities.
You could argue it would be bigger. Instead of working around Travis to connect to repositories, the repositories are there. That's the biggest sell for me, anyway.