Yeah, all the things that need flexible schema can go in a jsonb column. While querying on JSON has gotten less painful, it's still a bit of a chore. But I've found that I rarely need to do that. Or if I do, I just denormalize a bit and put those fields in a regular ol' column.

We did the move maybe 4-5 years ago? At least in the JavaScript world, this makes your life so so much better.

Of course, you still have to handle migrations, but at least you have transactions :)