> This doesn't have to be true. What should and can happen is that more people take the high road
"Doesn't have to be" is not "is" for a reason. What "is" evolved from what "was", and what 'was' was a system that had such efforts competing with profit-motivated ones.
As I said, the market environment is one inherently toxic to those who do not prioritize profit margins - as those who do not are eventually outmoded, outmarketed, outpriced, or (at net loss) simply outwaited by those who have the bigger bankroll (or the biggest sharks capable of working from 'credit' on the backs of investor confidence).
It's not sustainable because those who 'try and take the high road' are punished with failure (and those who do not rewarded) by the simple 'agnostic' market forces generally aggregating the desire to narrow margins. Efforts to outlive that motive have existed in the past, and will likely exist in the future, but do not last because they cannot compete with that motive.
> I don't think otherwise, obviously.
Yet you believe them to have 'failed' to address the morality issue internally (which you expressed surprise at. Believing they would do otherwise?); which you ascribed to the programmers who worked on the software. They don't necessarily know what the work product's end use/implementation will be; that knowledge is likely 'kept on a need to know basis' away from them; and to somehow escape the market forces they're subject to to 'take a bigger stand' against.
Many people could and would starve taking such a stand, and it would not stop the system or slow it one whit; it would keep grinding on with further applicants to the field who do forego morality in lieu of bread on the table.
As I asked elsewhere [0], if you have some idea for how "morality" can be introduced by such actors into their decision process without jeopardizing their livelihoods - I'm sure they would happily hear you out over your third option which would allow them to have both. But if you cannot, I'd warn that asserting "what matters to them" is not as much as "what matters to you", even knowing that no route exists for them to support the cause you tell them they don't 'care' about. That would only serve to alienate them from your message.
[0] https://news.ycombinator.com/reply?id=14059446&goto=item%3Fi...