I also really like the idea of 'Official hardware that just-works'. Not just for users without much technical knowledge but also for the rest of us.

I mean nowadays we somehow manage to get most hardware working 'somehow'. Sometimes it takes a few years before your sound/bluetooth/wifi chip actually does what it is supposed to do, but most of the time we find ways to make use of our hardware.

But when you are going to buy new hardware you are a bit lost. You can try to find out if there are any major problems with some hardware, search the ubuntu hardware database, but especially for new, rare or expensive hardware there is often not so much to find about. For example a few years ago I bought a 22" touchscreen for my desktop and for almost a year it somehow worked but didn't do the things it was supposed to do.

Officially supported hardware by vendors would be a great step in the right direction.