Look at Denmark; they top the global ITU ITC ranking for internet service, and how do they do it? By totally deregulating ISPs while setting government policy to allow for competition (instead of trying to force ISPs to follow some arbitrary notion of good behavior in the abject lack of competition). They removed many ISP regulations (nominally antitrust regs) back in 2006 and it worked so well that they completely dissolved their rough FCC equivalent (NITA) in 2011.
We don't need the FCC ham-fist to improve or preserve the quality of our internet services. All we need is to set local and regional line lease policy to encourage actual ISP competition. Every X years, have an open auction to sell shared cable leases to Y different ISPs or something. Now instead of having to force net neutrality, some of the Z different ISPs that now service your house will use privacy guarantees as a cheap competitive advantage.