What will set us apart from the pack will be a much better user experience and an easier to use/smarter toolset for gaining insights on the data a customer is working with. We are also planning on competing on price as we think we can provide more value for a lower price (and a more clear pricing plan) than the other outfits currently out there. I feel like if we are trying to compete on price than we shouldn't be changing them up with something like price elasticity testing, but on the other hand, I wanted to know if anyone had done this with a subscription based model and how it worked out. Perhaps after establishing oneself and getting a decent customer set it would be alright to try out price elasticity testing, rather than trying something like that when we are a newcomer.