I have been seeing this. It was bad before but for the last couple of years it has become sickening. They even make ads where they talk about doing actual scientific experiment and proving that it actually makes kid taller, stronger, sharper. They are basically selling it as a miracle food. I think the whole product and the marketing group should be banned and jailed for such ads. I'm sure there are a lot of people who are buying this instead of better/cheaper food and as a result is actually getting sub-optimal nutrition.
I feel these are as bad or even worse than medical bribes that makes doctor give excess meds (and the companies get fined billions of dollars) given the sheer number of people affected.