Snapchat's Spectacles [1] offers an amazing example of user experience design as Norman describes it:
“Today that term [user experience] has been horribly misused. It’s been used by people who say, ‘I’m a user experience designer, I design websites,’ or, ‘I design apps,’ and they have no clue what they’re doing, and they think the ‘experience’ is that simple device – the website or the app or who knows what – no, it’s everything – it’s the way you experience the world, it’s the way you experience your life, it’s the way you experience a service, or, yeah, an app, or a computer system, but it’s a system that’s everything. Got it?”