...there are a lot of people involved with the Linux Foundation, what didn't help in this case is that the one person involved with the Linux Foundation who came up with this piece of Ballmer-era nostalgia is the Linux Foundation's Senior Director of Open Source Consulting.
It's a pretty major PR blunder. It rubs people the wrong way because it basically repeats the anti-Linux arguments which used to be promoted by a lot of companies that were heavily-invested in proprietary software -- some of which are Linux Foundation members today.
The terms aren't exactly innovative. 20 years ago or so they were used liberally (and, I think, coined) by a particularly disliked company from Redmond, and their marketing material (thinly-veiled as whitepapers, sometimes from partner companies) read pretty much like this guy's piece.
This is basically a blast from the past, except 20 years ago we'd see it on Microsoft's website under some Get the Facts stamp, not on the Linux Foundation's website.