Not just that, should the author not have the choice as if they wish to remain anonymous, choose a pseudo name, etc. The choice is simply not there.

> The main reason for anonymity, however, is a belief that what is written is more important than who writes it.

Important for whom? The writers? The readers? The advertisers? The company?

The readers could care less. The company probably and maybe the advertisers. It's more or less saying that we speak as one voice rather than many diverse voices. So I guess it also implies very strong editorial control. Which means it's the voice of the owners and its advertisers than voice of a diverse set of writers.