They sell large-scale solutions -- and have invested heavily in *nix.

Off the top of my head I can think of POS systems, hand-held data acquisition devices (car rental, inventory control, etc.), shop-floor control panels, and more.

I think T.I.'s involvement is interesting. Maybe a new TI-100 running linux (IBM) with a beautiful color display (Samsung), and the ability to morph from data acquisition to calculator to communicator to set-top player (ARM based).