Never said we don't care about money. But we care also about other things than just money. And that a lot more than most other for-profit companies out there.

There's nothing wrong with making a profit either. The more profit we make the better. But it's important to decide what you do with that profit. And I much rather pay for our employees to join me for a week of skiing in the Alps than buying myself a Ferrari.

I don't want to make this look like marketing (as you already mentioned), but if you're really curious I talked a bit about it just recently on this podcast: https://mobilejazz.com/blog/our-ceo-stefan-klumpps-interview...