More broadly, though, you misunderstand what companies are about. They're just a collection of people who get together to do a thing. They are only soulless to the extent that the people there are. (Or decide to pretend they are.)
The best places I've worked and visited actually care about the thing they're doing. E.g., I have friends who do catering. They love making people's events go well. They love making people happy. They fucking love the physical acts of making food and serving it to people. Sure, they have to get paid, or the enterprise isn't sustainable.
They are, legally, a for-profit business. But if clubbing seals or trading bonds got them 10% more annualized ROI, they wouldn't do it. Because they're not really there for the profit. They're there to please and delight people by doing something they enjoy.
There's nothing wrong with making a profit either. The more profit we make the better. But it's important to decide what you do with that profit. And I much rather pay for our employees to join me for a week of skiing in the Alps than buying myself a Ferrari.
I don't want to make this look like marketing (as you already mentioned), but if you're really curious I talked a bit about it just recently on this podcast: https://mobilejazz.com/blog/our-ceo-stefan-klumpps-interview...
Average US commute time is about half an hour [1], add to that another 15 minutes on each side for context switching and "settling in" and it's an easy 10 hours a week at least you're saving.
Remote work isn't for every job or person, but the financial difference would need to be significant to drag me back into an office.
1 - https://www.washingtonpost.com/news/wonk/wp/2016/02/25/how-m...
10 hours a week is an extra book you can read or 5 movies to watch or just...10 hours to relax and work on your side projects.
520 hours per year.
There definitely is a bit of marketing though and too much talk of culture is usually a good red flag.