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Could Google be using their search data for...

equals

easiest way to drive traffic to your site.

Quite frankly, data that is scraped and analyzed by the algos and quant funds is probably much more relevant, but it does not mean Google could not define a strategy based on search data; however, it is pure speculation and link bait to just throw the assertion out there willy nilly.

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Agree 100%, without actually showing how search data would be used it's kind of pointless. At first though it seems OBVIOUS that they'd be using search data, but when you actually think about it, what would the application be? Would the market effects in search show up fast enough to be relevant to the market? And for HFT it's useless.

Would be more that interested in being proven wrong.

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