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Or how about

* an I Support Twitter! star on your name/icon/whatever * AND NO ADS EVER

Yup, definitely room for a "Twitter Prime" subscription. Some vanity icon & no ads.

On the plus side, users who pay Twitter monthly are less likely to be throwaway accounts.

If you have enough disposable income to pay for Twitter aren't you very likely also the most valuable target for advertisers?

What's Twitter's advertising ARPU?

As long as they price the subscription higher than that they come out ahead.

But that would be average across all users. If you remove valuable users the remaining ones will be worth much less to advertisers. There probably is some equilibrium at which point it's financially worth it but it could also piss up advertisers.

Disclaimer: ex-Twitter employee, views own, etc.

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