Many people will emotionally latch on to anything for a thrill - hate this, love that; it is all as meaningless as the sitcoms they devour.
If, short of living in a cave, one can mostly only take symbolic action, then symbolic is what I take. But what's not symbolic is the effect of my action on me, it actually affects my life, as in it causes me to miss out on a nice iPad because I'd rather not support the symbolic position that Apple has as cult leader riding on the backs of the poor factory workers. Sure any toy I buy is likely to have the same baggage, but not every toy is a symbol of do-gooders everywhere, and so I'll deal with the symbol with my symbolic gesture, by making the effect non-symbolic for me.