Also there was reason why Steve Jobs was against all tablet sizes except one. At the time Apple was going after revolutionizing the education market and the 9.7" iPad1/2 fit the bill for that purpose exactly. Then came the iPad mini whose sole purpose was to increase business bottom-line… and then a few more models based on other focuses or potential uses. Meh.

Moral of story: Do not destroy the initial momentum and the sense of denting the world. "To be a part of revolutionary change" is an important feeling to keep in tech industry.

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Wish I could impress upon them about the urgency to kill all models except the iPad Air (9"). Anything else will only kill/subdue the category and lead the focus away from the initial promise that the tablets held -- i.e. disrupt education.