From a company that prides itself to be ethical (see the accessibility stuff and their ads), this is not cool.
On the other hand, if it's legal why would they not do it.
On the other hand, if it's legal why would they not do it.
Apple go to great lengths to make their taxes 0, doing things that small businesses would never be able to do. If they didn't their taxes would be hundreds of millions. This—alongside depriving California and the States of money that could be used for the community—makes it unethical IMHO.
Agreed.
> ... and misuse of a word for personal gain is a morally questionable at best.
Again, agreed, but where's the personal gain? How many additional people buy Macs because they call these people "evangelists"? Or, how many people are willing to work for Apple for lower pay because they're going to get the title of "evangelist"? I don't see the personal gain aspect of this.
And that leaves me thinking that it's just a word that conveys enthusiasm, or possibly the bringing of good news, but it's just getting cute with a job title, with no moral dimensions.