There's an equally overzealous tendency of the big three to knock him. E.g. the time when the New York Times reviewer John Broder (probably acting on behalf of some of their best advertiser-customers) wrote the review with ~9 coincidentally unfavorable inaccuracies described here: https://www.tesla.com/blog/most-peculiar-test-drive

I suspect more social media shilling is paid for by the big three than by Tesla.