I think the _idea_ of a honeypot page is great because it gives you a chance to re-engage with a potential user (not necessarily customer).

There's obviously more than one way to style it, but just like every good marketing how you present it should fit your product/brand.

Personally, I think the page should talk more about the "why" you should pay this guy (who works hard on it, bla bla bla) and less about scaring you into paying, because most people who know what a crack is aren't really scared away by the mention of malware.