Let me be the devil's advocate for a moment:
Why is it a problem if Google knows more about you? Doesn't it just mean that you will be served content more relevant to you?
Why is it a problem if Google knows more about you? Doesn't it just mean that you will be served content more relevant to you?
Right now, I can't imagine that being served content "more relevant to me" is so valuable as to warrant a corporation systematically recording my doings. My current reaction is: I'm perfectly capable of finding relevant stuff on my own, thank you very much.
But I'd be happy to be proved wrong.
I do not want somebody else to choose what is relevant for me.