I have trumpeted this many times but selfhosted​ solutions like cloudron, sandstorm, arkos are the way to go. We want iot devices to send data to our personal servers and not to big brother companies for analysis and mining.

That said, in my experience, people willingly give their data to Google and Facebook. I assumed people were not cognisant but this is not the case. Most people are very conscious of their decision and argue that their data is safer with Google and it's a good trade off. This seems like a PR issue and hard to fix even if selfhosted solutions reach maturity.

Do others share my thoughts? Would love to hear from privacy enthusiasts as to how we can promote better architectures for the web.