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> why not just serve the videos over https with html 5 like tons of other sites are doing?

Because then they are being provided by one entity.

The LBRY protocol provides a completely decentralized network for discovering, distributing, and publishing all types of content and information, from books to movies.

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The page doesn't really make that clear. It just starts talking about another protocol I had never heard of before, when I was expecting videos of lessons.

It is not that it can't be understood, they just didn't set themselves up to be easily understood. It's seems like they want to plug their protocol first and share the lessons as a side effect.

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