People are starting to wake up to the implications of a world without privacy. I carry around Snowden's quote on my phone and repeat it verbatim when people say they have nothing to hide:
"Arguing that you don't care about the right to privacy because you have nothing to hide is no different than saying you don't care about free speech because you have nothing to say".
Do not be discouraged. Just keep educating people one-by-one and we will win this fight. We have to, otherwise our ancestors who fought and died for freedom and liberty will have done so in vain.